How to measure the results of your SEO efforts

Search engine optimization (SEO for short) uses various measures to optimize a website. Goals are, among other things, better findability in the major search engines, more visitors and a higher conversion rate. The individual pages should appear as high as possible in the ranking for suitable search queries. Numerous SEO agencies offer their services and promise you more site visitors, more customers and higher conversion rates. You can also optimize your website yourself. You should measure the success of the SEO measures regularly and work with the right tools.

Index of contents

First of all: clearly define goals

Website search engine optimization is a complex subject that is subject to constant change. It is difficult for laypersons to keep track and assess the degree of optimization of their own website. In the run-up to an SEO project, you must clearly define the goals so that the cooperation with an agency runs smoothly. SEO metrics can be divided into three groups based on business goals.

General SEO metrics

You should always take the following parameters into account and also use other data. Important general SEO criteria are:

  • Organic traffic: the number of visitors from search engines
  • Keyword rankings: the position in the search engine rankings for certain keywords
  • Backlinks: Links from other (good) websites to your website are considered recommendations
  • Traffic Sources: How do visitors get to your site?
  • Bounce Rate: How long does a visitor stay, how many pages are read per visit?
  • Indexed pages: Number of pages that were recorded and evaluated by the search engines

Business SEO Metrics

In addition to the general SEO indicators, the business SEO indicators are of particular interest to entrepreneurs and operators of commercial websites. The crucial question: How many visitors actually become customers? Business SEO metrics include:

  • the conversion
  • the sales
  • Number of registrations
  • number of subscribers

Social Media SEO Metrics

Are you aiming to make your brand better known? Would you like to improve the reputation of the company or optimize the positioning of the brand? Then these social media SEO key figures are interesting for you:

  • Number of followers in your group
  • Number of retweets and reposts by other users
  • Frequency of mentions in blogs and social networks
  • Likes, comments, bookmarks and more
  • Positive feedback

If you know your goals exactly, you can concentrate better on the currently relevant parameters and move the work forward in a focused manner. An example: The pure number of visitors has no meaning for you if you want to sell products and do not know the conversions.

Choosing the right tools to monitor success

There are numerous tools for SEO analysis on the market. The following programs work best for most users.

Measure SEO success with Google Analytics

Google Analytics is the number one tool for measuring SEO success.

Google Analytics is the most popular program among the free tools for analyzing your website. In addition to various SEO reports, the tool also measures conversions. You define goals, such as buying a product or subscribing to the newsletter. Google Analytics records the action as soon as a visitor performs it. Other programs such as Piwik, etracker or Adobe Analytics can also provide the desired information.

A notice: After signing up, Google provides a code snippet that you need to integrate into your website. There are corresponding extensions for Joomla!, WordPress and other CMS.

Important: Google Search Console / Google Webmaster Tools

Illustration - Webmaster Tools

The Google Search Console (Google Webmaster Tools) provides important information about search engine optimization.

the Google Search Console / Google Webmaster Tools provide you with additional key figures for assessing your website and SEO success. Take a closer look at the evaluation of search queries, for example. Then you will know which keywords are used to bring visitors from the search engines to your website. You can see how often the link was displayed and clicked and what the average position of the page is in the search engine rankings.

Figure - Ahref seo tool

Ahrefs identifies the backlinks to your site and more.

Google interprets every backlink from a "good" website to your website as a recommendation. Many links from "bad" websites have a negative effect. The popular tool provides the analysis of backlinks Ahrefs very good results. All information on links, link texts and domains can be viewed in clearly understandable graphics and diagrams. You can get social metrics by using the Ahrefs toolbar.

MOZ Analytics with many practical functions

Figure - moz-analytics
MOZ Analytics offers a wide range of SEO information at a glance.

The program MOZ Analytics integrates numerous practical tools for measuring the success of SEO measures. You benefit from analyzes of links, traffic, content and social networks. The site and domain authority as well as the ranking and trustworthiness of your website can also be measured with this tool.

Search engine optimization is an ongoing process. Regular improvements and adjustments make sense, with the SEO tools presented you can reliably measure the success of your measures.

Which analysis tools do you work with? Have We Forgotten an Important SEO Analysis Tool? Send us a comment. We are looking forward to your feedback.

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