Is a Google Analytics Premium Account worth it?
Website operators use Google Analytics to analyze the behavior of website visitors. In addition to the basic version, Google offers the premium version with an extended range of functions. What are the differences and who benefits from a Google Analytics Premium Account?
- The advantages of Google Analytics Premium: more data & flexibility
- Advantage: 24/7 support
- Advantage: higher upper limits of data processing
- No differences in advertising and multi-channel
- Extensive analysis tools in the standard version
- Social Networking, Mobile, Video, Customization and Service Level Agreements
- The Google Analytics Premium Account: more and more up-to-date data with better support
The advantages of Google Analytics Premium: more data & flexibility
Google Analytics is free in the standard version, the premium offer scores with extensive support, higher upper limits for data processing and more options for user-defined analysis.
Advantage: 24/7 support
The extensive support for implementation and evaluation by Google experts is one of the main advantages of the premium version. Users of the standard version can get information in user forums or get support from certified partners. Table 1 shows the support benefits of Google Analytics Premium.
|support||Google Analytics standard||Google Analytics Premium|
|Expert help with implementation||no||Yes|
|Training from Google experts||no||Yes|
|Google Analytics Self Help (Forum)||Yes||no|
|Support from certified partners||Yes||Yes|
Advantage: higher upper limits of data processing
Do you run a high-traffic website with more than 10 million monthly hits? Then the premium account is the right choice for you - up to 1 billion hits are processed with it per month. You need this additional information for meaningful analyzes of user behavior. In addition, premium customers can react more quickly: the data is up-to-date for four hours – with the standard version it is 24 hours. Table 2 summarizes the differences in data processing.
|Data Processing Limits||Google Analytics standard||Google Analytics Premium|
|Hits processed monthly||10 million||1 billion|
|Data rows in reports||50,000||Up to 3 million|
|Accurate reports without sampling||no||Yes|
|data freshness||24 hours||4 hours|
No differences in advertising and multi-channel
The evaluation of advertising campaigns and multi-channel reports is one of the important functions of Google Analytics. These functions are already available in the free basic version – AdWords integration is also included. Table 3 shows the functions.
|Multi-Channel & Advertising||Google Analytics standard||Google Analytics Premium|
Extensive analysis tools in the standard version
The correct analysis of the collected data decides on suitable website optimization measures. The premium version of Google Analytics not only collects a lot more data, you can also define 50 instead of 5 user-defined variables for individual evaluations. Table 4 summarizes the functionality of the analysis tools.
|Analysis Tools||Google Analytics standard||Google Analytics Premium|
|Number of user-defined variables||5||50|
|Visualize visitor flow||Yes||Yes|
Social Networking, Mobile, Video, Customization and Service Level Agreements
Even the standard version integrates reports on the influence of social networks on visitor numbers. You can also get performance reports on published videos. A data export is possible with both versions, the reports can be sent by e-mail. Another important difference and advantage of the premium version over the standard variant is the service level agreements and guarantees. The data for the premium subscription is a maximum of four hours old, so website operators can react faster. Table 5 provides further similarities and differences between the two versions of Google Analytics.
|Social networks, mobile devices & videos||Google Analytics standard||Google Analytics Premium|
|Reports on social referrals and conversions||Yes||Yes|
|Mobile device and app tracking||Yes||Yes|
|Video performance data and reports||Yes||Yes|
|Customization & Integration||Google Analytics standard||Google Analytics Premium|
|Data export and tracking API||Yes||Yes|
|Share Reports & Collaborate||Google Analytics standard||Google Analytics Premium|
|Fast setup with intuitive user interface||Yes||Yes|
|Reporting function (email & export)||Yes||Yes|
|Service Level Agreements & Guarantees|
|timeliness||24 hours and longer||Maximum 4 hours 98% of the time|
|Service Level Guarantees||no||Yes|
The Google Analytics Premium Account: more and more up-to-date data with better support
The Google Analytics Premium Account is aimed at operators of heavily frequented websites and at all those who would like to benefit from better support from Google experts.
- higher data limits
- more extensive import functions with integration of the double-click monitor and image manager
- more recent data
- better customer support
Large companies in particular benefit from the ability to create summary reports from multiple sources. The data from several websites can be conveniently combined in this way.
The main disadvantage of a Google Analytics Premium Account is the cost, because a Google Analytics Premium Account costs more than 100,000 euros per year. That has to count first. Therefore, only companies that achieve annual online sales of at least 1,000,000 euros are eligible as customers.
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